It is through discussion that we wish to design. A discussion open to all and that all can affect and be responsible for.
selce studio was founded by Jaxon Pope and Riccardo Centazzo during their 2nd year of study at the University of Arts of London in 2014.
The decision to open an independent studio came from the urge to express design ideals that were found to be lacking in the contemporary industrial and product design sphere.
Currently selce studio is heavily based on the discussion and development of design theory principles, with a specific interest in the research of design education alternatives for the future. The studio remains also active on an industrial design level, still developing products and concepts that aim to reflect their design ideals in physical form.
The duo are founding members and creative directors of projektado collective.