parallel slots system

Winner of the John Lewis Award for Design and Innovation during New Designers 2016

This system is designed to be visually light and linear, in order to make the items placed on the shelves the focal point for the observer and therefore make it suitable for any environment and space, with the idea that the less accentuated the visual impact of an object is, the easier it is to merge it with our spaces and accept it as a part of our lives.

By moving the visual focus away from the system, the user can perceive it as an object of use and recognise its function and usefulness in a more pure and instinctive way.